Data and editorial methodology
What RoofHeadsUp knows—and what it does not.
The product is designed to prioritize a field check, not to overstate what public weather and property data can prove.
Storm-to-street workflow
How a public hail report becomes a crew workbook
- 1
Monitor public reports
A scheduled hourly process reads public NOAA and National Weather Service hail observations for the states RoofHeadsUp covers.
- 2
Normalize the event
Location, timestamp, source, reported hail size, county, state, and coordinates are normalized so different feeds can be compared consistently.
- 3
Group likely duplicates
Reports close in time and geography may describe the same storm area. Source-aware rules collapse likely duplicates for operational display while retaining the underlying observations.
- 4
Match the customer’s market
A report qualifies only when it reaches a selected crew market and meets that customer’s minimum reported hail size.
- 5
Build the report
Available public address and property data is ranked primarily by proximity to the hail-report point. The workbook adds a street summary and clear routing tiers.
- 6
Deliver and preserve context
The customer receives the report link and can download the workbook. Every report states that damage is not verified and requires field confirmation.
Key definitions
- Hail observation
- An individual report appearing in a public source feed. Several observations can describe one storm.
- Distinct storm area
- An operational grouping of likely related observations using time, distance, and source-aware rules. It is not a meteorological certification.
- Candidate address
- A public property address near a reported hail incident. It is a field-prioritization candidate, not a verified loss or homeowner lead.
Important limitations
- Public observations can be delayed, corrected, duplicated, unevenly distributed, or absent.
- A point report does not describe the precise shape or intensity of an entire hail swath.
- Proximity to a report does not establish that hail reached a specific roof.
- Property records can be incomplete or outdated and vary by jurisdiction.
- Nothing in a RoofHeadsUp report replaces lawful access, local solicitation rules, or an on-site inspection.
Editorial standard
How product comparisons are written
RoofHeadsUp comparison articles are written by founder Ben Tremblay and disclose that relationship. Official product materials are used for feature claims. Unknown or private competitor pricing is not invented. Free alternatives are included where they can reasonably solve the reader’s problem. Material updates are dated, and corrections can be requested at info@roofheadsup.com.